"Have Breakfast… or…Be Breakfast!"

Who sells the largest number of cameras in India?

 

Your guess is likely to be Sony, Canon or Nikon. Answer is none of the above. The winner is Nokia whose main line of business in India is not cameras but cell phones.

 

Reason being cameras bundled with cellphones are outselling stand alone cameras. Now, what prevents the cellphone from replacing the camera outright? Nothing at all. One can only hope the Sonys and Canons are taking note.

 

Try this. Who is the biggest in music business in India? You think it is HMV Sa-Re-Ga-Ma? Sorry. The answer is Airtel. By selling caller tunes (that play for 30 seconds) Airtel makes more than what music companies make by selling music albums (that run for hours).

 

Incidentally Airtel is not in music business. It is the mobile service provider with the largest subscriber base in India. That sort of competitor is difficult to detect, even more difficult to beat (by the time you have identified him he has already gone past you). But if you imagine that Nokia and Bharti (Airtel's parent) are breathing easy you can't be farther from truth.

 

Nokia confessed that they all but missed the smartphone bus. They admit that Apple's Iphone and Google's Android can make life difficult in future. But you never thought Google was a mobile company, did you? If these illustrations mean anything, there is a bigger game unfolding. It is not so much about mobile or music or camera or emails?

 

The "Mahabharat" (the great Indian epic battle) is about "what is tomorrow's personal digital device"? Will it be a souped up mobile or a palmtop with a telephone? All these are little wars that add up to that big battle. Hiding behind all these wars is a gem of a question – "who is my competitor?"

 

Once in a while, to intrigue my students I toss a question at them. It says "What Apple did to Sony, Sony did to Kodak, explain?" The smart ones get the answer almost immediately. Sony defined its market as audio (music from the walkman). They never expected an IT company like Apple to encroach into their audio domain. Come to think of it, is it really surprising? Apple as a computer maker has both audio and video capabilities. So what made Sony think he won't compete on pure audio? "Elementary Watson". So also Kodak defined its business as film cameras, Sony defines its businesses as "digital."

 

In digital camera the two markets perfectly meshed. Kodak was torn between going digital and sacrificing money on camera film or staying with films and getting left behind in digital technology. Left undecided it lost in both. It had to. It did not ask the question "who is my competitor for tomorrow?" The same was true for IBM whose mainframe revenue prevented it from seeing the PC. The same was true of Bill Gates who declared "internet is a fad!" and then turned around to bundle the browser with windows to bury Netscape. The point is not who is today's competitor. Today's competitor is obvious. Tomorrow's is not.

 

In 2008, who was the toughest competitor to British Airways in India? Singapore airlines? Better still, Indian airlines? Maybe, but there are better answers. There are competitors that can hurt all these airlines and others not mentioned. The answer is videoconferencing and telepresence services of HP and Cisco. Travel dropped due to recession. Senior IT executives in India and abroad were compelled by their head quarters to use videoconferencing to shrink travel budget. So much so, that the mad scramble for American visas from Indian techies was nowhere in sight in 2008. (India has a quota of something like 65,000 visas to the U.S. They were going a-begging. Blame it on recession!). So far so good. But to think that the airlines will be back in business post recession is something I would not bet on. In short term yes. In long term a resounding no. Remember, if there is one place where Newton's law of gravity is applicable besides physics it is in electronic hardware. Between 1977 and 1991 the prices of the now dead VCR (parent of Blue-Ray disc player) crashed to one-third of its original level in India. PC's price dropped from hundreds of thousands of rupees to tens of thousands. If this trend repeats then telepresence prices will also crash. Imagine the fate of airlines then. As it is not many are making money. Then it will surely be RIP!

 

India has two passions. Films and cricket. The two markets were distinctly different. So were the icons. The cricket gods were Sachin and Sehwag. The filmi gods were the Khans (Aamir Khan, Shah Rukh Khan and the other Khans who followed suit). That was, when cricket was fundamentally test cricket or at best 50 over cricket. Then came IPL and the two markets collapsed into one. IPL brought cricket down to 20 overs. Suddenly an IPL match was reduced to the length of a 3 hour movie. Cricket became film's competitor. On the eve of IPL matches movie halls ran empty. Desperate multiplex owners requisitioned the rights for screening IPL matches at movie halls to hang on to the audience. If IPL were to become the mainstay of cricket, as it is likely to be, films have to sequence their releases so as not clash with IPL matches. As far as the audience is concerned both are what in India are called 3 hour "tamasha" (entertainment). Cricket season might push films out of the market.

 

Look at the products that vanished from India in the last 20 years. When did you last see a black and white movie? When did you last use a fountain pen? When did you last type on a typewriter? The answer for all the above is "I don't remember!" For some time there was a mild substitute for the typewriter called electronic typewriter that had limited memory. Then came the computer and mowed them all. Today most technologically challenged guys like me use the computer as an upgraded typewriter. Typewriters per se are nowhere to be seen.

 

One last illustration. 20 years back what were Indians using to wake them up in the morning? The answer is "alarm clock." The alarm clock was a monster made of mechanical springs. It had to be physically keyed every day to keep it running. It made so much noise by way of alarm, that it woke you up and the rest of the colony. Then came quartz clocks which were sleeker. They were much more gentle though still quaintly called "alarms." What do we use today for waking up in the morning? Cellphone! An entire industry of clocks disappeared without warning thanks to cell phones. Big watch companies like Titan were the losers. You never know in which bush your competitor is hiding!

 

On a lighter vein, who are the competitors for authors? Joke spewing machines? (Steve Wozniak, the co-founder of Apple, himself a Pole, tagged a Polish joke telling machine to a telephone much to the mirth of Silicon Valley). Or will the competition be story telling robots? Future is scary! The boss of an IT company once said something interesting about the animal called competition. He said "Have breakfast …or…. be breakfast"! That sums it up rather neatly.

 

—Dr. Y. L. R. Moorthi is a professor at the Indian Institute of Management Bangalore. He is an M.Tech from Indian Institute of Technology, Madras and a post graduate in management from IIM, Bangalore.

Nice lessons

3 Great lessons of life......! By: Mthnmolee We learn a lot through our experiences in life. The following 3 examples of TURTLES, FROGS and THE PRETTY LADY teach us some lesson. Enjoy reading the same and do ponder over them. ************ ********* ********* ********* ********* ********* ********* ********* ********* ********* ********* ********* ********* ********* **** The Turtles A turtle family decided to go on a picnic. The turtles, being naturally slow about things, took seven years to prepare for their outing. Finally the turtle family left home looking for a suitable place. During the second year of their journey they found a place ideal for them at last! For about six months they cleaned the area, unpacked the picnic basket, and completed the arrangements. Then they discovered they had forgotten the salt. A picnic without salt would be a disaster, they all agreed. After a lengthy discussion, the youngest turtle was chosen to retrieve the salt from home. Although he was the fastest of the slow moving turtles, the little turtle whined, cried, and wobbled in his shell. He agreed to go on one condition: that no one would eat until he returned. The family consented and the little turtle left. Three years passed and the little turtle had not returned. Five years...six years... then on the seventh year of his absence, the oldest turtle could no longer contain his hunger. He announced that he was going to eat and begun to unwrap a sandwich. At that point the little turtle suddenly popped out from behind a tree shouting, 'See! I knew you wouldn't wait. Now I am not going to go get the salt.' [Some of us waste our time waiting for people to live up to our expectations. We are so concerned about what others are doing that we do not do anything ourselves.] ************ ********* ********* ********* ********* ********* ********* ********* ********* ******** The Frogs A farmer came into town and asked the owner of a restaurant if he could use a million frog legs. The restaurant owner was shocked and asked the man where he could get so many frog legs! The farmer replied, 'There is a pond near my house that is full of frogs - millions of them. They all croak all night long and they are about to make me crazy!' So the restaurant owner and the farmer made an agreement that the farmer would deliver frogs to the restaurant, five hundred at a time for the next several weeks. The first week, the farmer returned to the restaurant looking rather sheepish, with two scrawny little frogs. The restaurant owner said, 'Well.... where are all the frogs?' The farmer said, 'I was mistaken. There were only these two frogs in the pond. But they sure were making a lot of noise!' [ Next time you hear somebody criticizing or making fun of you, remember, it's probably just a couple of noisy frogs. Also remember that problems always seem bigger in the dark. Have you ever laid in your bed at night worrying about things which seem almost overwhelming like a million frogs croaking? Chances are pretty good that when the morning comes, and you take a closer look, you'll wonder what all the fuss was about.] ************ ********* ********* ********* ********* ********* ********* ********* ********* ******** The Pretty Lady Once upon a time a big monk and a little monk were traveling together. They came to the bank of a river and found the bridge was damaged. They had to wade across the river. There was a pretty lady who was stuck at the damaged bridge and couldn't cross the river. The big monk offered to carry her across the river on his back. The lady accepted. The little monk was shocked by the move of the big monk. 'How can big brother carry a lady when we are supposed to avoid all intimacy with females?' thought the little monk. But he kept quiet... The big monk carried the lady across the river and the small monk followed unhappily. When they crossed the river, the big monk let the lady down and they parted ways with her. All along the way for several miles, the little monk was very unhappy with the act of the big monk. He was making up all kinds of accusations about big monk in his head. This got him madder and madder. But he still kept quiet.. And the big monk had no inclination to explain his situation. Finally, at a rest point many hours later, the little monk could not stand it any further, he burst out angrily at the big monk. 'How can you claim yourself a devout monk, when you seize the first opportunity to touch a female, especially when she is very pretty? All your teachings to me make you a big hypocrite The big monk looked surprised and said, 'I had put down the pretty lady at the river bank many hours ago, how come you are still carrying her along?' [This very old Chinese Zen story reflects the thinking of many people today. We encounter many unpleasant things in our life, they irritate us and they make us angry. Sometimes, they cause us a lot of hurt, sometimes they cause us to be bitter or jealous .. But like the little monk, we are not willing to let them go away.We keep on carrying the baggage of the 'pretty lady' with us. We let them keep on coming back to hurt us, make us angry, make us bitter and cause us a lot of agony. Why? Simply because we are not willing to put down or let go of the baggage of the 'pretty lady'. We should let go of the pretty lady immediately after crossing the river. This will immediately remove all our agonies. There is no need to be further hurt by the unpleasant event after it is over.

He he he..

Taken from FMyLife.com


Today, I went on a blind date. We had agreed on meeting in front of a park. Thinking I was there first, I texted her "I'm already there, sitting next to the fat chick." I heard a beep. SHE was the "fat chick."

Saare Jahan Se Acha...

sāre jahāñ se acchā hindostāñ hamārā
ham bulbuleñ haiñ us kī vuh gulsitāñ hamārā

ġhurbat meñ hoñ agar ham, rahtā hai dil vat̤an meñ
samjho vuhīñ hameñ bhī dil ho jahāñ hamārā

parbat vuh sab se ūñchā, hamsāyah āsmāñ kā
vuh santarī hamārā, vuh pāsbāñ hamārā

godī meñ kheltī haiñ us kī hazāroñ nadiyāñ
gulshan hai jin ke dam se rashk-e janāñ hamārā

ay āb-rūd-e gangā! vuh din haiñ yād tujh ko?
utarā tire kināre jab kāravāñ hamārā

mażhab nahīñ sikhātā āpas meñ bair rakhnā
hindī haiñ ham, vat̤an hai hindostāñ hamārā

yūnān-o-miṣr-o-rumā sab miṭ gaʾe jahāñ se
ab tak magar hai bāqī nām-o-nishāñ hamārā

kuchh bāt hai kih hastī miṭtī nahīñ hamārī
sadiyoñ rahā hai dushman daur-e zamāñ hamārā

iqbāl! koʾī maḥram apnā nahīñ jahāñ meñ
maʿlūm kyā kisī ko dard-e nihāñ hamārā!

Translation

Better than the entire world, is our Hindustan,
We are its nightingales, and it (is) our garden abode

If we are in an alien place, the heart remains in the homeland,
Know us to be only there where our heart is.

That tallest mountain, that shade-sharer of the sky,
It (is) our sentry, it (is) our watchman

In its lap frolic those thousands of rivers,
Whose vitality makes our garden the envy of Paradise.

O the flowing waters of the Ganges, do you remember that day
When our caravan first disembarked on your waterfront?

Religion does not teach us to bear ill-will among ourselves
We are of Hind, our homeland is Hindustan.

In a world in which ancient Greece, Egypt and Rome have all vanished without trace
Our own attributes (name and sign) live on today.

Such is our existence that it cannot be erased
Even though, for centuries, the cycle of time has been our enemy.

Iqbal! We have no confidant in this world
What does any one know of our hidden pain? �

Jai Hind....

Best of Late Night Show - 31st May 2009

31st May 2009

"Hey, last night at a fundraiser in Beverly Hills, people paid $30,000 to attend a dinner and a discussion with President Barack Obama. The subject of the discussion? The struggling economy." --Jay Leno

"President Barack Obama's in Las Vegas. So, if things go well at the table, General Motors just might make it." --Jimmy Fallon

"Burger King is adding a new kids' meal that's lower in fat, sodium and calories. It's called the 'I Don't Want That.'" --Jimmy Fallon

One Wise Man...

A wise old gentleman retired and purchased a modest home near a junior high school. He spent the first few weeks of his retirement in peace and contentment.

Then a new school year began. The very next afternoon three young boys, full of youthful, after-school enthusiasm, came down his street, beating merrily on every trash can they encountered. The crashing percussion continued day after day, until finally the wise old man decided it was time to take some action.

The next afternoon, he walked out to meet the young percussionists as they banged their way down the street. Stopping them, he said, "You kids are a lot of fun. I like to see you express your exuberance like that. In fact, I used to do the same thing when I was your age. Will you do me a favor?

I'll give you each a dollar if you'll promise to come around every day and do your thing." The kids were elated and continued to do a bang-up job on the trashcans.

After a few days, the old-timer greeted the kids again, but this time he had a sad smile on his face. "This recession's really putting a big dent in my income," he told them. "From now on, I'll only be able to pay you 50 cents to beat on the cans."

The noisemakers were obviously displeased, but they accepted his offer and continued their afternoon ruckus.

A few days later, the wily retiree approached them again as they drummed their way down the street. "Look," he said, "I haven't received my Social Security check yet, so I'm not going to be able to give you more than 25 cents. Will that be okay?"

"A freakin' quarter?" the drum leader exclaimed. "If you think we're going to waste our time, beating these cans around for a quarter, you're nuts! No way, dude. We quit!"

And the old man enjoyed peace and serenity for the rest of his days

Reach out to your Mom...

A man stopped at a flower shop to order some flowers to be wired to his mother who lived two hundred miles away. As he got out of his car he noticed a young girl sitting on the curb sobbing.

He asked her what was wrong and she replied,

"I wanted to buy a red rose for my mother. But I only have seventy-five cents, and a rose costs two dollars."

The man smiled and said, "Come on in with me. I'll buy you a rose." He bought the little girl her rose and ordered his own mother's flowers.

As they were leaving he offered the girl a ride home. She said, "Yes, please! You can take me to my mother."

She directed him to a cemetery, where she placed the rose on a freshly dug grave.

The man returned to the flower shop, canceled the wire order, picked up a bouquet and drove the two hundred miles to his mother's house.